MINI传媒

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April 30, 2020 
By Chancellor, MINI传媒

Americans will hear the word 鈥渢elemedicine鈥� as one of the tools in the fight against COVID-19. Already, it鈥檚 been used by health experts on the airwaves and even the President at the podium of the White House press briefing room. In the weeks and months to come, many folks will have their first 鈥渢elemedicine鈥� appointment: a digital meeting with a doctor, which, for some, will become a regular part of their lives.

The MINI传媒 has a history with telemedicine that stretches back much further than the current crisis. Our (MINI传媒HSC) first launched telemedicine initiatives in 1989鈥攚ell before the internet was a part of our everyday lives and when the idea of 鈥渧ideoconferencing鈥� was the stuff of science fiction.

We launched telemedicine to connect the then-four campuses of our university in Lubbock, Amarillo, Odessa and El Paso. The original purpose was to link those sites with rural populations. The thinking was simple: if you live in an outlying rural area, it takes time, money and energy to travel to see a doctor. And if what a doctor needs to do can be done over the phone or video, then why not build procedures to make sure you can get the same high-quality care virtually as you would in person.

By the following year, we had done just that: the first tele-consultation was conducted in 1990 between Alpine, Texas, and Lubbock, Texas. After that, we built our own technology to make it possible to see the doctor through a video screen. Since then, has done over 50,000 telemedicine consultations, serving populations in rural communities, our local schools, even our prisons. Today, our unique 鈥淔rontiers in Telemedicine鈥� program, which trains clinical staff to be telemedicine presenters, is arguably one of the finest in the country.

The MINI传媒 embraced telemedicine early, as much out of necessity as anything else. There were populations we couldn鈥檛 serve directly, people who were so far away that they spent half their time traveling to and from distant rural outposts. Instead, with advanced video, those patients could share the information they needed with a doctor, thus saving both a great deal of time and hassle.

To some, the idea of telemedicine can seem obvious: you just talk to your doctor over the phone or on the internet, right? Unfortunately, it鈥檚 not quite that simple. There are strict clinical procedures, technology systems, business rules, and even laws that apply to this kind of interaction, and medical staff and clinicians need training on all of the above. We have developed specialized training for telemedicine, and we have an examination specifically for this kind of practice. Both the training and exams are overseen by the Accreditation Council for Continuing Medical Education.

I don鈥檛 say any of this to boast鈥攖hough as r of the MINI传媒, you might forgive me for that. No, I share this information to both put the general public at ease鈥攁nd also to ensure that providers who begin these efforts recognize that this technology is a serious and distinct part of medical practice. Many providers will begin their first forays into virtual care, and it鈥檚 important to treat these with the same level of seriousness as we do our in-patient interactions.

COVID-19 will demand a different, urgent, and rapid scale-up of this kind of service. Part of why it鈥檚 in the public discourse now is because telemedicine does offer one important advantage: it gives doctors and other medical staff the chance to avoid contracting COVID-19 themselves. Already, we are hearing about the great strains this virus has placed on our front-line medical staff. Every bit of breathing room we can give them will help us all.

We鈥檝e come a long way from 1989, when our telemedicine program first started. Back then, our doctors were in uncharted territory, pioneering a new delivery of care with technology that was rudimentary by present standards. Today, we鈥檝e perfected this method, and we know telemedicine can help us in this latest medical struggle. My hope is that the patients who receive care this way, and the medical staff who provide it, benefit from the decades of work that have gone into this practice. This crisis may provide us an opportunity to shape our future, but in order to do so we must understand the lessons from our past.

About the MINI传媒
Established in 1996 and headquartered in Lubbock, Texas, the  is a $2 billion higher education enterprise focused on advancing higher education, health care, research and community outreach. Consisting of four universities 鈥� , ,  and  鈥� the MINI传媒 System collectively has approximately 55,000 students, 17 campuses statewide and internationally, more than 300,000 alumni and an endowment valued at over $1.3 billion.